I didn't Find This Work.
It Found me.
For nearly three decades I worked at the top of the advertising world. Nike. McDonald's. Samsung. Microsoft. I was good at it. Genuinely good at it. And for a long time, I told myself that was who I was.
Then it wasn't.
At 50 I was furloughed from the global leadership role I had spent my career building. Suddenly everything I had built, everything that I thought defined me, was gone. Before I could process that, I lost people I loved and the world I thought I knew, all within months of each other.
Through all of it I wrote a book. Not because I had answers. Because I was trying to find them.
What came out of that period was not a strategy. It was a completely different understanding of what it costs to spend your career building a version of yourself based on what others say you should be while quietly losing connection with who you actually are.
That is not a business insight. It is a human one. And it is the reason I do this work.
What I Offer
Most Cannot
When the title and role that built our identity is gone, we don't just lose a title, we lose who we are. The significance we once held disappears. We are no longer the person others look to for answers. There are no fires to put out and our past achievements have no significance in this new environment. Our calendar is empty. We feel lost, drifting without an anchor, and we have no idea who we are without it.
My background is not traditional. I built my executive career and after my own exit, I found my calling in helping executives overcome identity loss after the role that defined them is gone. My approach was built from my own lived experience, not theory. I learned to find the insight underneath the obvious answer, to ask the question nobody else is asking, and to see the bigger picture rather than just the presenting problem. My deep grounding in Jungian psychology shapes how I understand identity, the patterns people repeat without realizing it, and what it actually takes to change them.
What I don't do is hand you a reframe. I help you see your situation so differently that the reframe happens on its own. That shift is where the real work lives and where the answers you already have finally become ones you can trust.
"He who looks outside himself dreams. He who looks inward awakes."
- Carl Jung
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