After A Decades-long
Career ended
Everything shifted
For over two decades I worked at the top of the creative advertising world. I created multi-million-dollar success for the biggest brands in the world while leading global agencies. I was good at it. Genuinely good at it. And for a long time, what I did was who I was.
Then it wasn't.
At 50 the global leadership role I had spent my career building, ended. Suddenly everything that I thought defined me, was gone. Before I could process that, my personal life was turned upside down by cancer and the loss of loved ones, all within a few months. My old sense of self and identity were replaced with a version of me I had to find again.
Through all of it I wrote a book. Not because I had answers. Because I was trying to find them.
What came out of that period was not a strategy. It was a completely different understanding of what it takes to let go of the life I thought defined me and rebuild a new chapter in my life. One that is aligned to who I truly am and offers the fulfillment and meaning I had been seeking.
That is not a business insight. It is a human one. And it is the reason I do this work. If any of this sounds familiar, the next step is a conversation.
I built What works
By Working Through What doesn't
I used to define who I was by the title I had and the work I did. My reputation was global. My identity was intrinsically linked with award-winning creative work for world-famous brands. I was proud of it. When my executive role came to an end, everything I thought defined me ended too.
Amongst the emotional rollercoaster of my transition, something happened that I didn't expect. Something inside was wanting a new direction. It was telling me to build something new. But I didn't know what.
For months I drifted, wondering who I was now and what I really wanted. But I had no idea how to answer that for myself. So, I travelled, I built new ventures, I tried to fill the void but nothing felt right. The vastness of potential opportunities became paralyzing for me.
The road to self-awareness and self-authority is paved with introspection and personal revelations. My journey uncovered beliefs I had adopted from my corporate environment and was blindly following. Self-doubt and imposter syndrome crept up on me just when I thought I found solid ground. I spiralled. I got stuck in patterns and loops that held me back. Weeks turned into months. Months turned into years. I kept telling myself I was making progress but the truth is I ended up right where I started. Until I created a way through.
That's when I stopped looking for the answer outside myself and started building from within. Steeped in what I was learning about identity through Jungian psychology, my decades of experience in human behaviour, and grounded in what I was actually experiencing, I created the framework I needed. That framework became the Reclaim method. And it became this practice.
I'm not someone who studied this from a distance and built a program around it. I'm someone who needed a way through it and didn't find one that worked, so I built my own using decades of leadership training and lived experience. That is what I bring to this work. Not just answers. A structured approach with proven results.
"He who looks outside himself dreams. He who looks inward awakes."
- Carl Jung
180 John St, Toronto, ON M5T 1X5
©KevinSimcock 2025. All Rights Reserved