
Who Are You Now &
What's Your Purpose?
You spent years, maybe decades building your career, your reputation, and your sense of self. Then a major change happened. Your old identity isn't you anymore. Nothing seems to satisfy you. You feel like you're drifting without an anchor. Who you are now and what you build next needs a new one. That's the work.
I've been where you are.
For nearly three decades as a global business leader, I built success and made significant sacrifice to obtain it. Then I lost everything I thought defined me, all at once. I had to figure out who I was without it. That combination taught me to see patterns and blindspots most coaches, consultants and mentors miss and find the real underlying issue.
I work at the intersection of identity, psychology and human behaviour. My approach is personal and bespoke because getting to the heart of what is holding you back requires deep personal reflection. Traditional approaches are built to offer general guidance to general issues. I am your trusted partner, sounding board and decision support you need.
The outcomes my clients experience are transformational. They build a clear, confident next-chapter plan instead of spending months or years drifting. They develop a clear understanding of who they are now and what aligns to them. The have more impact and less noise with fewer obligations, better opportunities and a higher quality of life. And most importantly they can answer "Who Am I Now?" and "What do I want next?" in a way that is grounded, and doesn't feel like a downgrade from their previous life.
If you've experienced a significant transition and you find yourself asking; why am I not fulfilled, what do I do now or I never thought this would feel so emotional, let's connect.

The Cost of Ignoring What You're Feeling
Relationships
Your identity was tied to what you did. Everyone around you knows you by your old role. When that identity ends, genuine connection becomes the hardest thing to find.
Identity
The longer you hold on to the old version of yourself the harder it is to accept who you are now and what you truly want. That gap does not close on its own.
Time
Every month spent drifting without an anchor is time lost that you'll never get back. This is not a problem that resolves itself through pushing harder or trying more things.
Moving Forward Requires
Letting Go Of Your Old Identity
I know this because I lived it. Nearly three decades building Fortune 500 brands taught me a lot about success and leadership. None of it prepared me for the moment it was all gone.
At 50 I was furloughed from a global leadership role I had spent decades building. Before I could process that, my personal life was turned upside down by cancer and the loss of loved ones, all within a few months. My old sense of self and identity were replaced with a new version of me I had to create.
Through all of it I wrote a book. Not because I had answers. Because I was trying to find them.
What came out of that period was a completely different understanding of how to find a truer sense of identity that doesn't rely on or require achievement to validate it. That despite our previous success and titles, we are able to establish a new inner anchor from which to build on.
That is what I bring to this work. Not theory. Experience.

A Guide For Navigating Who You Were to Who You Are
In Whose Ladder Is This?, former global executive and creative strategist Kevin Simcock shares a raw, honest account of what happens when achievement no longer aligns with identity.
Part memoir, part guidebook, this is not a story of burnout or breakdown. It’s a story of rediscovery. Through vulnerable storytelling, insight-rich reflection, and hard-won clarity, Kevin walks you through the messy but necessary process of letting go of who you thought you had to be, so you can step into the version of yourself that was waiting all along.
Get Your Copy Today

Underneath The Title Podcast

180 John St, Toronto, ON M5T 1X5
©KevinSimcock 2025. All Rights Reserved





