Who Are You Now &
What's Your Purpose?
You spent years, maybe decades building your career, your reputation, and your sense of self. Then a major change happened. Your old identity isn't you anymore. Nothing seems to satisfy you. You feel like you're drifting without an anchor. Who you are now and what you build next needs a new one. That's the work.
I've been where you are.
For nearly three decades as a global business leader, I built success and made significant sacrifice to obtain it. Then I lost everything I thought defined me, all at once. I had to figure out who I was without it. That experience taught me to see what's actually driving the disconnection, not just the symptoms on the surface.
I work at the intersection of identity, psychology and human behaviour. My approach is personal and bespoke because getting to the heart of what is holding you back requires deep personal reflection. Traditional approaches are built to offer general guidance for you to follow and do on your own. I work along side you, step-by-step to guide you through the changes successfully.
What my clients build on the other side of this work is theirs. Not a version of someone else's life. Theirs. They build a clear, confident next-chapter plan instead of spending months or years drifting. They develop a clear understanding of who they are now and what aligns to them. The have more impact and less noise with fewer obligations, better opportunities and a higher quality of life. And most importantly they can answer "Who Am I Now?" and "What do I want next?" in a way that is grounded, and doesn't feel like a downgrade from their previous life.
If you've experienced a significant transition and you find yourself asking; why am I not fulfilled, what do I do now or I never thought this would feel so emotional, let's connect.
The Quiet Cost of
Staying Misaligned
Relationships
The people closest to you still relate to the version of you that built this life. When you've outgrown that version, even your closest connections start to feel like they're meeting someone they don't recognize or relate to anymore.
Identity
The longer you hold onto the version of yourself who built this, the harder it gets to recognize who you've actually become. That gap doesn't close on its own.
Time
Every month spent managing the disconnection instead of resolving it is a month you don't get back. This is not the kind of problem that yields to working harder or trying more things.
What Got You Here
Won't Carry You Forward
I know this because I lived it. Nearly three decades building Fortune 500 brands. None of it prepared me for the moment it was all gone.
At 50 I was furloughed from a global leadership role I had spent decades building. Before I could process that, my personal life was turned upside down by cancer and the loss of loved ones, all within a few months. My old sense of self and identity were replaced with a new version of me I had to create.
Through all of it I wrote a book. Not because I had answers. Because I was trying to find them.
What came out of that period was a completely different understanding of how to find a truer sense of identity that doesn't rely on or require achievement to validate it. That despite our previous success and titles, we are able to establish a new inner anchor from which to build on.
That is what I bring to this work. Not theory. Experience.
A Guide For Navigating Who You Were to Who You Are
In Whose Ladder Is This?, former global executive and creative strategist Kevin Simcock shares a raw, honest account of what happens when achievement no longer aligns with identity.
Part memoir, part guidebook, this is not a story of burnout or breakdown. It’s a story of rediscovery. Through vulnerable storytelling, insight-rich reflection, and hard-won clarity, Kevin walks you through the messy but necessary process of letting go of who you thought you had to be, so you can step into the version of yourself that was waiting all along.
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Underneath The Title Podcast
Honest Conversations For Executives Rebuilding Who They Are Without The Title
Underneath The Title Is for high-performers who have built success but feel disconnected from the version of them that created it. Each episode goes deeper than the achievement to find what's actually going on underneath it.
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